Rob Holderness

I merge the art of persuasion with the science of data to drive solid, predictable growth in the SaaS industry.


Director of Marketing


A key member of the leadership team tasked with using data to inform our decision making processes and to grow company revenue.

November 2016 - Present

Marketing/PR Manager


The primary executor of the company's marketing and communications efforts, from branding and lead generation to partner communications and help center management.

May 2011 - November 2016

Public Relations


Provided media relations, professional writing and research to a wide variety of clients, from a leading SaaS software company to major universities to a Fortune 500 global retailer.

September 2010 - May 2011

Instructor & Graduate Student

Oregon State University

Taught "Introduction to Argument" for two years while completing graduate school and freelancing for the state's third-largest daily newspaper.

September 2008 - June 2010

Reporter (Sports Editor, Weeklies)

Statesman Journal

Reported on a daily deadline for the state's third-largest daily newspaper, while acting as sports editor for two of the paper's weekly bureau's.

June 2006 - September 2008


Oregon State University

Master of Arts
Communication & Political Science

GPA: 4.0

September 2008 - June 2010

Oregon State University

Bachelor of Arts
Speech Communication
June 2003 - August 2005


Technical Skills & Software Proficiencies
Marketing Skills
  • Copywriting
  • Analytics
  • SEO
  • Email Marketing
  • Online Advertising
  • CRM & Marketing Automation


I love learning new things, so you'll often find me reading business book summaries on Blinkist, watching videos on YouTube, reading blogs and ocassionally picking up a good ole book.

When I'm not working, you can find me in my basement playing guitar, hitting the links with my father-in-law or failing badly at brewing my own beer.

FUN FACT: I'm a huge South Park fan -- even wrote my entire Master's thesis on a single episode.